The Title is the overarching, core message of the Campaign; it will headline all the Campaign action pages and is the default title when the page is shared on social media.

Ex: Urge Congress to Support Polar Bear Research

The optional subhead appears on the page directly below the Title, and typically complements or elaborates on the message of the Title.

Ex: H.R. 2121 would fund critical efforts to understand Arctic habitat.

On the landing page, this is text that greets site visitors, briefly describes the issue, and urges visitors to take action. The landing page text should not be overly dense -- this is a page to provide context and to urge action. Longer descriptions or background information can be added as separate posts or issue pages for users interested in learning more.

Most Campaign landing page templates feature a primary image alongside the landing page text. This can be an included system image, or an image that you choose and upload. The image also appears when sharing the campaign on social media, although you can override and add more specific images for Twitter and Facebook in the control panel.

For Campaigns that include a "Letter Desk" Action, the sample letter is text that site visitors can typically edit and send to their lawmakers. A good letter will explain the issue and the impact on key constituencies. It is helpful to include supporting facts with sources, like study data. Ideally there is a specific request of the lawmaker, such as to cosponsor or vote for a specific bill (with number) or to sign on to a letter.

It is important to keep the tone constructive and positive-- in particular threats about withholding votes or fundraising are counterproductive with legislative staff.

Because of the way the data is processed by most legislative offices, the sample letter should be in text format.

Delivered email messages and many lawmaker web form intakes require a subject line, which should be a short descriptive phrase similar to the Campaign Title (but usually shorter!).